Ads.txt, App-ads.txt &
Schain Management
Protect your ad revenue, eliminate unauthorized inventory, and prove your supply chain to premium buyers — all handled by an experienced ad ops consultant.
your ad revenue
If your ads.txt isn't properly configured, unauthorized resellers can sell your inventory without your permission — and premium DSPs will simply stop buying from you entirely.
Revenue Leakage
Unauthorized resellers pocket revenue that should go to you — and there's no way to trace it without a proper ads.txt setup.
DSP Bid Rejection
Major DSPs like DV360, The Trade Desk, and Amazon automatically filter out inventory with missing or mismatched ads.txt entries.
App Inventory Risk
App-ads.txt for mobile apps is often overlooked. Without it, your in-app inventory is flagged as unauthorized by programmatic buyers.
Opaque Supply Chains
Without Schain, buyers can't verify the transaction path from publisher to DSP — making your inventory less trusted and less valuable.
Management
Ads.txt (Authorized Digital Sellers) is a simple text file hosted on your domain that publicly declares which companies are authorized to sell your digital advertising inventory. A single error — a wrong seller ID, a missing SSP entry, an outdated record — can cause DSPs to reject your entire inventory.
App-ads.txt works the same way for mobile and CTV app inventory, but requires additional coordination with app store listings and SDK partners. Most publishers get this wrong.
We audit, clean, update, and maintain these files across your entire publisher portfolio — so your revenue never gets blocked by a preventable compliance issue.
Implementation
The Supply Chain (Schain) object travels with every bid request, giving buyers a verified map of every party in the transaction. Publishers with a clean, verified Schain attract higher bids from quality-focused DSPs.
Sellers.json Audit
We verify your seller entries are correctly listed in every SSP's sellers.json — a prerequisite for Schain compliance.
Schain Object Setup
Configure and validate the Schain object across your SSP partners so buyers see a clean, verified transaction path.
Bid Transparency Reports
Understand where your bids are being filtered and which Schain nodes are causing trust issues with DSPs.
Full Ads.txt & Schain Audit
We start by crawling your existing ads.txt / app-ads.txt files, cross-referencing every entry against your active SSP relationships, sellers.json records, and DSP requirements to find gaps, errors, and missing partners.
Error Resolution & Entry Optimization
We correct wrong account IDs, remove unauthorized entries, add missing DIRECT and RESELLER relationships, and ensure certification IDs match IAB-registered values for every SSP you work with.
Sellers.json & Schain Configuration
We audit your listings across all SSP sellers.json files, coordinate corrections with your supply partners, and configure Schain objects so buyers receive a verified, end-to-end transaction map.
App-ads.txt App Store Integration
For app publishers, we coordinate the complete setup — linking your app-ads.txt file to your app store developer domain, verifying SDK partner entries, and ensuring compliance with Google and Apple requirements.
Ongoing Monitoring & Updates
SSP partnerships change. New platforms launch. We provide regular maintenance to keep your files current, flag DSP requirement changes, and prevent revenue loss before it happens.
does for your revenue
Recover blocked DSP demand
DV360, The Trade Desk, Amazon DSP, and others actively suppress bids on inventory with ads.txt mismatches. Fixing errors directly unlocks previously blocked demand.
Command higher CPMs from quality buyers
Programmatic buyers pay a premium for verified, transparent supply. A clean Schain signals trustworthy inventory — and that shows up in your floor price performance.
Cut off unauthorized resellers
Bad actors scraping and reselling your inventory disappear from your chain the moment your ads.txt is locked down — stopping revenue from flowing to parties you never authorized.
Pass brand safety and IVT verification
Advertisers running MOAT, IAS, and DoubleVerify verification require transparent supply chains. Without Schain, your inventory often gets blocked entirely by these verification layers.
Meet Google's ads.txt requirements
Google Ad Manager, AdSense, and AdMob all enforce ads.txt compliance. Non-compliant publishers risk serving restrictions that can halt monetization on high-value properties.
Ready to protect your inventory?
Get a free ads.txt audit and find out exactly where your revenue is leaking — before your next billing cycle.
Book a Free Audit →
