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Analytics Reporting - Adopsmind

Analytics & Reporting That
Drives Decisions

We turn raw ad ops data into clear, actionable intelligence — custom dashboards, scheduled performance reports, and cross-environment insights that help you optimise spend and prove ROI.

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Data Is Only Useful If You Can Act On It

The modern programmatic ecosystem generates enormous volumes of data — impressions, bids, clicks, conversions, completions, discrepancies — across dozens of platforms and environments simultaneously. Without the right reporting architecture, that data is noise, not intelligence.

Most ad ops teams spend more time pulling reports than reading them. Exporting CSVs from multiple platforms, reconciling mismatched metrics, and building one-off charts for stakeholders is time-consuming, error-prone, and doesn't scale.

AdOpsMind builds and manages your reporting infrastructure end to end — custom dashboards, automated delivery schedules, cross-platform reconciliation, and clear narrative summaries so every stakeholder sees exactly what they need, when they need it.

Campaign Performance Overview
Apr 2026 · All Environments
98.4M
Total Impressions
↑ 12.3% vs last period
$4.21
Blended CPM
↓ 8.1% vs last period
87.6%
Video Completion Rate
↑ 3.2% vs last period
99.2%
Budget Pacing
On track
CTV38%
DOOH24%
In-App21%
Desktop12%
Audio5%

Our Analytics & Reporting Services

From automated daily delivery reports to deep-dive attribution analysis, we handle every layer of your ad ops data needs.

📊

Custom Performance Dashboards

We build live dashboards in Looker Studio, Tableau, or your preferred BI tool — pulling data from all your platforms into a single, unified view updated in real time.

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Automated Report Delivery

Scheduled daily, weekly, and monthly reports automatically sent to stakeholders in your preferred format — no manual exports, no missed sends.

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Discrepancy Reconciliation Reports

We compare impression and revenue data across DSPs, SSPs, and ad servers, flagging discrepancies and providing reconciled figures with methodology notes.

🎯

Attribution & Conversion Analysis

Multi-touch attribution reporting across environments — connecting ad exposure to downstream conversion events, backed by MMP and clean room data where available.

💰

Revenue & Yield Reporting

Publisher-side revenue reporting across all demand sources — fill rates, effective CPMs, floor price impact, and channel-by-channel yield breakdowns.

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Campaign Optimisation Reports

Data-led optimisation recommendations — identifying underperforming targeting segments, inefficient inventory, and budget allocation opportunities to improve results.

The Right KPIs for Every Channel

Each ad environment has its own measurement framework. We report on the metrics that actually matter in each channel — not generic one-size-fits-all dashboards.

Connected TV
  • Video Completion Rate (VCR)
  • Cost Per Completed View (CPCV)
  • Incremental Reach & Frequency
  • Household-level targeting performance
  • Ad pod competitive separation
  • SSAI error rate monitoring
OOH / DOOH
  • Impressions by venue type and screen
  • Audience reach and frequency estimates
  • Footfall lift and visitation attribution
  • DCO variant performance by trigger
  • Geo-level delivery breakdown
  • Share of voice by location
In-App
  • eCPM, fill rate, and win rate by format
  • SKAN conversion value reporting
  • Install, ROAS, and LTV attribution
  • IVT rate and fraud filtering impact
  • App-category and placement performance
  • MMP postback reconciliation
Desktop Display
  • Viewability rate (MRC standard)
  • CTR, CPC, and post-click conversion
  • Brand safety blocking rates
  • Supply path quality scoring
  • Header bidding win rates by partner
  • Contextual vs audience segment performance
Programmatic Audio
  • Listen-Through Rate (LTR)
  • Companion banner CTR
  • Daypart and genre performance
  • Reach and frequency by device type
  • Podcast episode-level delivery
  • Dynamic audio variant performance

Reports Delivered on Your Schedule

We adapt to how your team and your clients work — with flexible delivery cadences and stakeholder-specific report formats.

Daily
Morning Delivery Report
Pacing status, spend summary, delivery flags, and any anomalies detected overnight — in your inbox before your day starts.
Weekly
Performance Summary
Full campaign performance by environment, KPI trend analysis, optimisation actions taken, and recommendations for the week ahead.
Monthly
Executive Report
High-level performance narrative, budget vs delivery reconciliation, cross-environment attribution, and strategic insights for stakeholders.
Custom
On-Demand Analysis
Deep-dive reports on specific campaigns, deal performance, audience segments, or time periods — delivered when you need them, not on a fixed schedule.

Ready to Replace Spreadsheets With Real Insights?

Let us audit your current reporting setup and show you what a properly structured analytics framework looks like across your environments. No obligation, just clarity.